Adapt or die. That’s the pithy mantra of brand-spanking-new label Adaptation. In the case of creator Ali Fatourechi, adapting also happens to mean embarking on a major, new independent passion project. Fatourechi is best known as the architect behind Genetic Denim, founded in 2007, is now back with a range inspired by what he sees on the streets of Los Angeles every day, an offhanded mixture of surf, skate, punk, two-tone ska, and hip-hop. This artisanal new line of Cali-cool pieces like denim and tees is entirely conceived and produced in his hometown and taps into the abundant talent of his friends and community.

Coming soon online...

This brand is coming soon to our online store.

In the meantime you can visit our Paris boutique, email or call us +33 1 81 70 26 10.

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